Join the The Most Attended Business Writing Workshop in Singapore             

The Clear Writing Workshop

  A HIGHLY ACCLAIMED BUSINESS WRITING PROGRAM DEVELOPED AT 
HARVARD BUSINESS SCHOOL (HBS)

  12 & 13 APRIL, 2012  

 PAN PACIFIC, Singapore

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Join A Writing Program That Gets Your Audience To Sit Up, Read & Take Action. 

When we write in business, we communicate to convince others to do something – buy a product or service, approve a budget, sign a proposal, change a process – and many other kinds of business decisions.

However, the reality is, people read only what is of interest to them – whether it's a website, a marketing piece, or even a letter or office memo. Your writing needs to be compelling enough to persuade people to read it and take your desired action.

But 99% of business writing programs are passive & do not do this.

Led by a Writing Expert flown into Singapore from the United States, the Clear Writing workshop is based on a highly acclaimed & unique writing program developed & previously taught to all MBA students at Harvard Business School (HBS). 

Since 1993, this top rated course has helped thousands of business professionals around the world learn to communicate more effectively

Through proven, hands-on accelerated learning techniques, you will learn to use the principles of analysis and argument. Vital skills you apply directly to your real life profession.

Through real-life business case studies, proven & proprietary hands-on exercises and assignments, you learn clear, practical ways to think analytically and form a logical, persuasive argument. The skills you develop are designed to transform your writing quality and objectivity, and help you win over your target readers

Gain a powerful and effective writing methodology that helps you discard tedious, time-consuming writing habits you’ve developed since childhood.

Obtain Analytical thinking techniques developed at Harvard Business School that facilitate clear, reader-focused writing.

Ask probing, insightful questions that uncover your reader’s perceptions and empower your writing to speak directly to their needs

Gain active-listening skills to let you focus on how your readers interpret your words.

Learn of new ways to tap into your own experiences and perspective to develop a unique voice that appeals to your readers

Take Back a structured & logical writing template so dynamic, you can apply your new writing skills right-away and communicate clearly & effectively to any audience, in any scenario

DAY 1

Session 1 Clear Writing Essentials 

The key to clear writing is to lose bad writing habits and embrace a new approach that focuses on the principles of Persuasive Writing. Participants read a business case study and begin the analytical thinking process.

Principles you’ll learn:

• How to read with purpose to uncover essential facts.

• Identify what is important and what to ignore.

• How to develop a clear, focused message for your reader

• The Clarity Principle. The single most important point in writing.

• Four ways to define a clear objective

- How to define expected outcome

• Identify four typical audience types

• How to write to each reader’s perspective

Session 2 Analytical Thinking 

The most common mistake business people make is to begin writing without planning. In many companies, business focuses getting things done quickly, rather than getting things done effectively. Unfortunately, this approach nearly always leads to poor communication & unproductive relationships between managers, staff, clients, and colleagues.

Workshop participants will learn how to examine their messages and topics, analyze options, choose areaderocused strategy, organize their ideas, and communicate powerfully and persuasively.

You’ll learn to use these thinking tools:

• Plan, write, revise, edit - a 4-step process to help participants think clearly, organize their ideas, focus on their objectives, take less time writing.

• Analytical questions - 29 questions to help you look beyond the obvious.

• Brainstorming - Generate ideas and form logical connections.

• Outlining - Organize your ideas and structure a persuasive document.

Session 3 Analysis Exercises 

Participants complete a series of exercises designed to help them examine a situation thoroughly, and ask insightful questions.

Techniques you will learn:

• A 4-step process that’s guaranteed to improve your efficiency.

• Why most writers struggle with writing—and how to avoid struggling.

• Ways to identify and answer your reader’s objections.

• How to tune into what every reader wants to know.

• Practical ways to uncover your real objectives for writing.

• How to keep your words from obscuring your ideas.

• How to address the 4 most common reader attitudes.

• Ways to avoid jargon, clichés and pompous language.

• How to motivateyour eader through clear, persuasive writing.

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DAY 2

Session 4 

Practical On-Site Assignment 

Participants will read a given assignment and accompanying article. They will analyze a given scenario, develop ideas, and produce an effective outline.

Session 5 Persuasive Writing 

Participants learn the essential skills of persuasive writing. These skills help them plan, structure, and write documents that achieve their desired outcome.

Skills you will learn:

• Four ways to position yourself in the reader’s mind.

• How to write for your reader’s perspective.

• Strategies for communicating complex information clearly and concisely.

• How to develop your own business writing style.

• Persuasive techniques for developing powerful writing• How to create an effective opening statement, purpose, and compelling closing statement.

Argument structure

Participants will learn how to structure an argument, introduce facts, support claims, and make clear recommendations – all essential to persuasive business writing. Argument Exercise

Participants analyze a given business situation and structure an outline for an effective argument.

Techniques you will learn:

• How to identify key issues and problems to be resolved.

• The 5 most common mistakes writers make – & how to avoid them.

• The step-by-step process that guarantees a convincing presentation.

• Insightful questions to help them think and write analytically.

Session 6 Grammar & Mechanics 

Now that participants understand how to plan their writing, they’ll learn how to create clear, persuasive ideas and eliminate embarrassing and costly writing mistakes. 

Sentences & Paragraphs

The Sentence - People use them every day, but don’t know what they are.

The Paragraph - The document’s rhythm section.

Quantity vs. Quality - How to know when enough is enough.

Style - How to set the right tone for your audience and purpose.

Clarity - What’s clear for the writer is often confusing for the reader

Revision exercises

We’ll look at good and bad examples of style, structure, word choice, and clarity, and we’ll practice transforming confusing writing into clear writing.

Session 7 Analysis Exercises 

Each participant will determine purpose, audience, and expected outcome, and write a persuasive document with a clear recommendation. John will walk you through the writing process and help you apply what you learned. 

Session 8 

Professional Critiques & Q&A 

We’ll read the papers and talk about how each participant approached the assignment. Participants will reinforce their skills and help each other through peer critiques

Thank you for reviewing this brochure.

Click Here to See John Sturtevant in Singapore, directing 2011's sold out session of "The Clear Writing Workshop"!

Thank You for your kind attention and we look forward to be of service!

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Upon receipt of this completed form via email or fax, we will send you a confirmation of your registration status within 3 working day and further directions for invoicing. Kindly get in touch with us on (65) 6270 3171 to check on our registration status if you do not hear from us after 1 working day.

You may substitute registered delegates at any time and at no additional charge. Please notify us at least 2 days prior to the event so that we can make necessary adjustments. A full refund is applicable, less a S$200 administration fee for cancellations received in writing no more then (14) days before the event. For cancellations received less the (14) days before an event, you will receive a 100% Credit that can be applied toward any subsequent GBX course